TAJBank Limited, a Nigerian non-interest bank, has announced Osita Iheme (Pawpaw) and Saratu Daso as brand ambassadors in furtherance of its marketing strategies to popularise its techno-powered innovative products and services in the grassroots and deepen financial inclusion.
Speaking during the occasion at the bank’s headquarters in Abuja, the Managing Director/Chief Executive Officer, Hamid Joda, also listed Uzee Usman, Aisha Falke (Northern Hibiscus) and Hauwa Jalilah as brand Influencers.
He said the emergence of the ambassadors and influencers followed a rigorous selection process by a brand expert team constituted by the management for the purpose.
Joda explained that the initiative was based on the customer-oriented business philosophy of the lender and aimed at leveraging the brand association and Influencers’ selfless services and commitment to poverty alleviation at the grassroots to take the bank’s customer-focused services story to millions of under-served and unbanked people in the country.
“Today’s event is epochal in our efforts to tell Nigerians and the global community that TAJBank is determined to serve them better and bring joy to as many as are ready to bank with us. As you can see, these Brand Ambassadors and Influencers have carved a niche for themselves as highly responsible players in the movie industry over the years.”
“By their actions, they are people-oriented and socially responsible, especially through their financial and other support to the needy in the society. This aligns with the corporate philosophy of TAJBank, which is to care for the needy through interest-free innovative products and services. So, as our partners in the brand and marketing drive for TAJBank, we are optimistic that millions of customers, who are our only interest, will immeasurably benefit from this partnership”, Joda assured.
