Peak Chocolate has called on all chocolate lovers across Nigeria to celebrate its 2021 World Chocolate Day campaign, aimed at creating memorable family moments.
The World Chocolate Day, also known as International Chocolate Day, is an annual global celebration of chocolate every July 7 since 2009.
Peak Chocolate showcases different ways to enjoy the brand, while having fun on Wednesday July 7, just as several events have been lined up to celebrate the day.
There will be major activations in key cities across the country, where the brand will delight its consumers with amazing chocolate tasting experiences.
There will also be digital conversations on social media, highlighting the versatility and health benefits of chocolate and in particular, peak chocolate, as well as the deployment of huge inflatable World Chocolate Day balloons across high traffic areas in activated cities.
Speaking on the campaign, the Marketing Manager, Peak Milk, Grace Onwubuemeli, stated that every world chocolate day allows chocolate lovers around the world to indulge in their favourite treat.
She said because chocolate is both a comfort food and a special occasion luxury, many people often have positive memories of their chocolate treats.
“Having a bite or sip of chocolate takes us right back to the good old days. Chocolate is truly the universal language of love and happiness. We want to showcase Peak Chocolate as the brand that helps our customers create amazing memories so they can go ahead and indulge without guilt on this day. With Peak Chocolate, families can enjoy exciting moments and just have fun,” Onwubuemeli said.
According to her, the celebration will also feature ‘Chocolate Takeover’ with Chef Cupid who will create three unique recipes using peak chocolate, adding that these recipes are to be recreated by chocolate lovers as peak chocolate will be rewarding the best entries with shopping vouchers.
She added that there will be an Instagram live session on Peak Chocolate’s Instagram page, to be hosted by the delectable Kiekie.
Onwubuemeli said it will also feature Chocolate Trivia, where questions about chocolate and peak chocolate among others will be asked, as those with the correct answers will be rewarded with shopping vouchers.
“Peak Chocolate nourishes every family and everyone can indulge by including it in their day-to-day recipes like cakes, smoothies, milkshakes, etc. Everyone deserves a delicious Peak Chocolate treat. It is delightful nourishment even in moments of indulgence,” she added.
