Winners have emerged at the recently concluded Nutri-Yo ‘Do More’ Campaign. Not less than 30 Nigerians emerged victorious, sharing in the prize pool of millions of naira and other gifts during a prize presentation ceremony held in Lagos.
The campaign, organised by Nutri-Yo, aimed to capture the essence of consumers’ resilience and creativity while encouraging them to ‘do more’.
Tagged #DoMoreWithNutriYo, internet sensation and artist, Divine Ogbonna, emerged the overall winner, smiling home with the grand prize of N500,000.
The first runner-up Chukwumelum Norah, walked away with N300,000 prize, and On-Air Personality, Samuel Ojo, secured third place with N200,000.
The event, graced by Mrs Susie Onwuka of the Federal Competition and Consumer Protection Commission (FCCPC), Lagos Office, other distinguished guests, and members of the media, had 30 additional winners that emerged from the campaign, each winning a consolation prize of N100,000.
The campaign also highlighted CWAY’s dedication to supporting Nigerians in their daily pursuits with premium quality products like Nutri-Yo. Mr. Tony Ojumoola, Group Admin Director, CWAY Group, manufacturers of the Nutri-Yo brand, expressed gratitude to loyal consumers and reiterated their commitment to supporting them.
“Nutri-Yo is a great brand, and I know many Nigerians love it. Beyond the intrinsic nutritional value of the product, this is our way of saying, we see you, we appreciate your drive, and we salute your tenacity,” he said.
In his address, Deputy Marketing Director, CWAY Food and Beverages Nig. Company Ltd, Mr. Samuel O. Akinrimisi, reflected on the brand’s six-year journey, emphasizing the core values of passion, energy, resilience, creativity and integrity that have driven its success in a relatively short time in the market.
“Nutri-Yo’s tagline, ‘My Yoghurt Irresistible,’ encapsulates the essence of our brand – a symbol of relentless effort, innovation, and quality. Our ‘Do More’ ethos is not just a campaign title; it’s a mirror image of our commitment to excellence, creativity, and integrity, evident in our carefully curated selection of winners, none of whom are connected to CWAY in any way, ensuring fairness and transparency in our campaign,” he said.
Brand Manager for Nutri-Yo, Jennifer Egbuonu, said: “The idea of the ‘Do More’ campaign was to celebrate success stories that came out of tenacity, value, resilience, creativity, courage, and not-so-convenient situations that we Nigerians have come to be known for. These stories can come from various aspects of life, such as family background, career, education, and others.
“So, this is one of the campaigns that we try to use to encourage and motivate the brand’s target audience to go outside their comfort zone and take an extra step to be outstanding and deliver great results. Since we started, we have received numerous entries and inspiring stories that came from tenacity, creativity, and bravery.”
Nutri-Yo is an award-winning sweetened yoghurt, processed by natural fermentation. Low in fat, rich in proteins, and essential minerals such as Calcium, Sodium, and Vitamins B6, B1, D, A, Nutri-Yo was honored as the 2023 Brandcom Awards Fastest Growing Yoghurt Brand of the Year.
