Nigerian content creators gain as YouTube Music hits 100m subscribers

Social media platform, YouTube has announced a significant achievement in its digital streaming service, with YouTube Music and Premium surpassing 100 million subscribers worldwide, including trial.

The firm claimed that this milestone underscored the platform’s enduring appeal and the comprehensive entertainment experience it offers to a global audience, including the vibrant and diverse user base in Nigeria.


Speaking on the milestone, Vice President of Product Management at YouTube, Adam Smith, said: “In 2015, we believed that there was an appetite for a YouTube experience that benefited not only our users but the creator and artist community as well, and we announced a new subscription service alongside a brand new app, YouTube Music. This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube.

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