Adejoke Popoola’s musical journey is deeply marked by a quality of difference and deviation from the norm. In an era where music and lyrical entertainment are punctuated with sexual innuendos, graphic imagery, and social vices, Adejoke’s posture in the music industry offers a ray of light away from the convention. Her innate passion for music set her on the path of singing at a young age. Today, decades later, Adejoke has grown in vocal dexterity and a strong competence in deploying music as a tool for social transformation.
She has demonstrated through her music, an intimate knowledge and appreciation of the power of music to influence and direct the values systems of future generations. Her works including ‘The Blood of Jesus’ (2020), ‘Lord Have Mercy’ (2020) and ‘Tell the World’ (2023) among others all bear witness to Adejoke’s artistry. With thematic preoccupations such as redemption, salvation, hope and respite amidst the challenges of human existence, Adejoke expresses soulful, gospel music that soothes and speaks to the heart of every individual.
With a keen interest in the youth population, Adejoke’s music centres around hope, inspiration, and the cumulative force of Love. Against the backdrop of systemic imperfection in the Nigerian music industry, she has defied the odds that stood in the way of her building a musical career, which is why she remains invested in supporting others who are walking the road behind her.
Taking the road less travelled is not a popular choice for the countless millions who try their hands at music while hoping for a big break. But for Adejoke, the stakes are way higher than a chance at public recognition. She describes her biggest inspiration as charity, love, impact, and the promotion of values that leave both people and the world better.
Contrary to the craze for fame and stardom, opting for the long-term value of positive impact makes her stand out as an incontrovertible one. More so, this is what colours the drive and dedication with which she builds her brand. Adejoke Popoola has graced the stage at various international events including the UK Friends International Women Rendezvous, Women on Assignment, Christ Church Carol, University of Surrey Building an Entrepreneur Women’s Edition, Swindon Ladies’ Getaway, and many others.
Nominations for her work, both individually and for her company, Gracious Hearts Music, are proof of the degree to which her talent, resilience, enterprise, excellence, and other prime values have affected her community. Some of these awards and recognitions include the University of Surrey Students Enterprise Foundership Award (2023) and the highly revered All Varieties Award in Nigeria in 2022; and the nominations for Philanthropy by The Entrepreneur Africa Awards (2022) and the West Africa Start-up Awards for Best Newcomer (2021).
The imprint of Gracious Hearts Music, where she plays a pivotal role in supporting the nurturing of emerging talents and the actualisation of musical dreams, is undeniable. This work, a commitment to grooming the numerous latent musical gifts under the auspices of Gracious Hearts Music, is a solid testament to the endless possibilities that remain ahead. As co-director at Gracious Hearts Music, Adejoke finds both a home and a haven for her dreams. The alignment of her outlook with that of the Gracious Hearts Music leaves no doubt that these shared goals to see lives impacted will leave a potent mark in the sands of time.
